Privacy Policy

Effective Date: July 1, 2016

Meritlane respects the privacy rights of its online visitors and is committed to providing you with a secure online environment. This Online Privacy Policy ("Privacy Policy") guides as to how we collect, store and use the information you provide us online.

Your use of Meritlane is at all times subject to the Terms of Use, which incorporates this Privacy Policy. Definitions for any terms we use in this Policy that are not defined can be found in the Terms of Use.

What Information does Meritlane Collect?

Information that You provide to Us:

In order to serve our users more effectively, Meritlane may request and/or collect information from you on a voluntary basis when you: (1) register with us; (2) download our application; (3) subscribe to our newsletter; (4) make changes under your account settings etc. The requested information for registered users may include personal information (such as your name, e-mail address, telephone number, mailing address), account information (such as a password or other information that helps us confirm that it is you accessing your account) and demographic or other information (such as your school, gender, age or birthday, and other information about your interests and preferences), and third-party account credentials (for example, your log-in credentials for Google Plus, Facebook or other third party sites). Any such additional information combined with your Personal Information will be treated together as Personal Information.

By allowing you to send e-mail to us through our newsletter subscription and Contact Us features, we are not attempting to collect any personal information about you. We will only use personal information (such as name, mailing address and e-mail address) contained in your e-mail to respond to your specific inquiry or comments in the e-mail. Although we may retain your e-mail for a period of time, we will not use any personal information contained in your e-mail for any purpose other than responding to your specific inquiry or comments.

We receive and store any information you knowingly provide to us. As a registered user, you will have the opportunity to create a profile, which may include Personal Information, Family information, Academic information, photographs, information about your interests and activities, and other additional information. This allows us to tailor the program specific to you and provide you with bespoke content according to your preferences and interests.

As a subscription paid user, you may provide us with additional information to record various achievements across different categories, in order to be eligible for Scholarship awards. When you become eligible for a Scholarship award, you may be required to provide additional information, such as proof of identity (which may include a passport, Aadhaar card, Parents Ration Card, Voters ID card or similar government issued identification), proof of all academic and non-academic achievements (which may include high school mark-sheets, University mark-sheets, standardized test scores, or certificate of completion as the case may be) and an Admission letter or I-20 from the University you plan to attend.

To be eligible for specific Grants and Crowd-funding projects, we may require additional information pertaining to Parents Income proof (salary slip/ bank statements /Form 16 etc) or proof of financial need. Separate consent from Parents/Guardian will be collected, prior to processing any such information collected.

If you provide your third-party account credentials to us or otherwise sign in to Meritlane's Services through a third party site or service, you understand some content and/or information in those accounts ("Third Party Account Information") may be transmitted into your account with us, and that Third Party Account Information transmitted to our Services is covered by this Privacy Policy; for example, if you log into our Services through Facebook, your Facebook profile information may be populated into your profile on Meritlane.

All information entered by you is voluntary and at your own discretion, though certain information may be required in order to register with us or to take advantage of some of our features. If you provide such information, you consent to the use of that information in accordance with the policies and practices described in this Privacy Policy.

Meritlane may, on occasion, send you notifications, information, materials, or other offers through e-mail, by SMS (short messaging service), or by means of a Push notification within the app. Also, we may receive a confirmation when you open an email from us. This confirmation helps us improve our communications with you.

Information that is collected automatically:

Whenever you interact with Meritlane, we automatically receive and record information on our server logs from your browser or device, which may include your IP address, geolocation data, device identification, "cookie" information, the type of browser and/or device you're using to access our Services, and the page or feature you requested.

Cookies and Clear GIFs

Meritlane uses cookies and clear GIFs to enhance your experience at our Web sites. These cookies and clear GIFs let us know how many people are coming to the site, how frequently, and how they are using the site, allowing us to make updates to content and improve navigation as appropriate.

Cookies are pieces of information that we place on your computer to help us accurately understand how many consumers are visiting a particular site, how often they visit that site, what content they are most interested in, and how they prefer to shop for our products. For example, a cookie will allow us to remember certain things based on your Internet Protocol or "IP" address (an IP address is the string of numbers that identifies each sender or receiver of information that is sent across the Internet), such as your login information, the time and duration of your visits, how you navigated through our content and where you exited a particular site. To save you the time of re-entering your login information every time you come back to our Web sites, Meritlane may link information contained in a cookie to your email address. We do not use cookies to retrieve information from your computer that we did not originally send in a cookie.

Clear GIFs, sometimes called "Web bugs," are file objects, usually a graphic image such as a transparent one pixel-by- one pixel GIF (Graphics Interchange Format, one of the two most common file formats for images on the Web), that are placed on a Web page or in an e-mail message to monitor user behavior. The GIF tells us the IP address of the computer that fetched our page, the URL of the page the GIF is on, the time the page was viewed, the type of browser used, and can tell us a previously set cookie value. This anonymous information is returned by the clear GIF to Meritlane and we use this information to accurately count visitors and understand how they navigate and use our site. Meritlane does not combine information gathered through clear GIFs with your personal information.

If you click on a link to a third party website or service, a third party may also transmit cookies to you. This Privacy Policy does not cover the use of cookies by any third parties, and we aren’t responsible for their privacy policies and practices.

Log Files

Other information passively collected by Meritlane is in the form of logs - files that record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously, and help Meritlane determine (among other things) how many and how often users have visited our Web sites, which pages they've visited, and other similar data. We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the services we provide you. Log files are used internally only, and are not associated with any particular user, computer, or browser.

With whom does Meritlane share my personal information?

We do not disclose your Personal Information, combined Personal and demographic information, or information about your use of Meritlane to third parties, except as set forth below.

  • From time to time, Meritlane may employ and share its Users' personal information with entities that use it solely to provide support for the internal operations of Meritlane (e.g., Guidance counselors contracted by us). These entities will not use your personal information for any other purpose, and have agreed to maintain the confidentiality, security, and integrity of the personal information they obtain from us.
  • Meritlane may receive a request from Top ranked Universities for access to review the Top-ranked students on Meritlane. In these cases, for the benefit of our User, with a view to enabling their admission process, Meritlane will on a case-to- case basis provide such information as necessary to the Universities.
  • Meritlane may receive a request from Grant Sponsors as well as Financial Institutions to review specific cases for them to offer financial support. In these cases, for the benefit of our User, with a view to enabling their financial aid process, Meritlane will on a case-to- case basis provide such information as necessary, after notifying the User.
  • Information that's been de-identified. We may de-identify your Personal Information so that you are not identified as an individual, and provide that information to our partners. We may also provide aggregate usage information to our partners (or allow partners to collect that information from you), who may use such information to help provide you with an optimal online experience.
  • Meritlane may share specific information on a User, in the form of monthly or weekly reports to respective Parents.
  • Verification Services – In some cases, prior to the award of scholarships, Meritlane may use the assistance of specialist verification services to ascertain the veracity of certain documents and submissions made by our Users.
  • Agents, Affiliates and Business Partners: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. We also may partner with or hire other businesses to help us improve our services and may need to share your information with them. In any case, all such third parties, do not have any right to use the Personal Information we share with them for their own purposes beyond their relationship with us. These third parties have agreed to hold and use your confidential information in accordance with this Privacy Policy.
Other than the above, we may be obliged to disclose personal information, only when we are required to do so by law.

Publicly visible information: Please remember that any content you upload to your public user profile, along with any Personal Information or content that you voluntarily disclose online in a manner that other Users can view (for example on discussion boards, in messages and chat etc.) becomes publicly available, and can be collected and used by anyone. This includes User Profile information including your name, location, and any text, video or image content that you have uploaded to the Services, may be displayed to other Users.

Protection of Meritlane and Others: We reserve the right to access, read, preserve, and disclose any information that we believe is necessary to comply with law or court order; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of Meritlane, our employees, our Users, or others.

As noted in the Terms of Use, we do not knowingly collect or solicit personal information from anyone under the age of 14. If you are under 14, please do not attempt to register for Meritlane's Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 14, we will delete that information as quickly as possible. If you believe that a child under 14 may have provided us personal information, please contact us at support@meritlane.com

Meritlane does not sell, rent, or otherwise disclose personal information collected from and about its users, to third parties for promotional purposes. However, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, Meritlane's customer information may be transferred to Meritlane 's successor or assign, if permitted by and done in accordance with applicable law.

Safeguarding your personal information

Meritlane will only collect personal information to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will take appropriate steps to ensure the security and integrity of any information you provide to us. Any information provided to Meritlane on our Web site is housed in a secure datacenter, and sensitive information such as credit card numbers, are never stored by us.

Your account is protected by a password for your privacy and security. If you access your account via a third party site or service, you may have additional or different sign-on protections via that third party site or service. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password and/or other sign-on mechanism appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account. We endeavor to protect the privacy of your account and other Personal Information we hold in our records and implement a number of security measures including password protected directories and databases to safeguard your information and SSL (Secure Sockets Layered) technology to ensure that your information is fully encrypted and sent across the Internet securely. However, we cannot guarantee complete security of the information you send to us and you do so at your own risk.

Review, update and removal of personal information

If you have registered with our site, you may at any time review and/or update the contact information we have for you or inform us that you want us to remove your information from our database or deactivate your account by contacting our support desk.

Some information may remain in our records after your deletion of such information from your account. We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally. Deactivating your Meritlane profile does not guarantee that your information will be removed from third party records.

Questions and Complaints

Any questions or complaints about Meritlane or this privacy statement can be addressed by contacting our Support desk by email to support@meritlane.com

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by e-mail, or by means of a notice on our home page.